/* =========================================================
   MERIDIAN — Performance Marketing Agency
   Aesthetic: bold contrast studio — graphite + paper + electric orange.
   Full-bleed alternating panels, oversized type, editorial service rows.
   ========================================================= */

:root {
  /* context-scoped tokens (panels override --fg / --muted / --line) */
  --fg:     #18181f;
  --bg:     #ebeae6;
  --muted:  rgba(24, 24, 31, 0.58);
  --faint:  rgba(24, 24, 31, 0.36);
  --line:   rgba(24, 24, 31, 0.16);

  /* fixed brand colors */
  --ink:    #141419;
  --ink-2:  #1d1d25;
  --paper:  #f1f0ec;
  --accent: #ff5a2c;
  --accent-deep: #e8410f;
  --on-accent: #1c0f07;
  --grad-warm: linear-gradient(115deg, #ff5a2c 0%, #ff7d2b 48%, #ffa726 100%);
  --grad-glow: radial-gradient(60rem 36rem at 82% -8%, rgba(255,122,43,0.20), transparent 60%);

  --font-display: "Manrope", "Hanken Grotesk", -apple-system, sans-serif;
  --font-body:    "Hanken Grotesk", -apple-system, sans-serif;

  --pad:  clamp(1.25rem, 5vw, 5.5rem);
  --maxw: 1300px;
  --ease: cubic-bezier(0.16, 1, 0.3, 1);
}

/* ---------- reset ---------- */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; -webkit-font-smoothing: antialiased; }
body {
  background: var(--bg);
  color: var(--fg);
  font-family: var(--font-body);
  font-size: 16px;
  line-height: 1.6;
  overflow-x: hidden;
}
/* faint grain */
body::after {
  content: "";
  position: fixed; inset: 0; z-index: 0; pointer-events: none;
  opacity: 0.03;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='180' height='180'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.8' numOctaves='3'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}

img { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
button { font-family: inherit; cursor: pointer; }
::selection { background: var(--accent); color: var(--on-accent); }

/* round accent dot used in place of heading periods */
.dot { display: inline-block; width: 0.15em; height: 0.15em; border-radius: 50%; background: var(--grad-warm); vertical-align: -0.02em; margin-left: 0.04em; }
.case-h .dot { background: #e11d1d; }

/* ---------- layout ---------- */
.wrap { width: 100%; max-width: var(--maxw); margin-inline: auto; padding-inline: var(--pad); }

.panel { position: relative; z-index: 1; padding-block: clamp(4rem, 9vw, 9rem); }
.panel--paper { background: var(--bg); color: var(--fg); }
.panel--cloud { background: var(--paper); color: var(--fg); }
.panel--dark {
  background: var(--ink); color: var(--paper);
  --fg: #f1f0ec; --bg: #141419; --muted: rgba(241,240,236,0.60); --faint: rgba(241,240,236,0.34);
  --line: rgba(241,240,236,0.16);
}
.panel--dark::before {
  content: ""; position: absolute; inset: 0; z-index: -1; pointer-events: none;
  background: var(--grad-glow);
}
.panel--accent {
  background: var(--accent); color: var(--on-accent);
  --fg: var(--on-accent); --bg: var(--accent); --muted: rgba(28,15,7,0.68); --faint: rgba(28,15,7,0.45);
  --line: rgba(28,15,7,0.22);
}
.panel--grad {
  background: var(--grad-warm); color: var(--on-accent);
  --fg: var(--on-accent); --bg: #ff5a2c; --muted: rgba(28,15,7,0.72); --faint: rgba(28,15,7,0.48);
  --line: rgba(28,15,7,0.24);
}

/* ---------- header / nav ---------- */
.site-header {
  position: fixed; top: 0; left: 0; right: 0; z-index: 100;
  transition: background 0.4s var(--ease), border-color 0.4s, backdrop-filter 0.4s;
  border-bottom: 1px solid transparent;
}
.site-header.scrolled {
  background: rgba(235, 234, 230, 0.85);
  backdrop-filter: blur(16px) saturate(140%);
  border-bottom: 1px solid rgba(24,24,31,0.12);
}
.nav { display: flex; align-items: center; justify-content: space-between; height: 78px; }
.brand {
  font-family: var(--font-display); font-weight: 700; font-size: 1.45rem;
  letter-spacing: -0.03em; display: flex; align-items: center; gap: 0.5rem; color: var(--fg);
}
.brand .logo-mark { width: 1.1em; height: 1.1em; flex: none; color: currentColor; display: block; transition: transform 0.5s var(--ease); }
.brand:hover .logo-mark { transform: rotate(90deg); }
.brand .logo-dot { fill: var(--accent); }
.brand .brand-name { position: relative; display: inline-grid; line-height: 1; white-space: nowrap; }
.brand .grow { color: var(--accent); }
/* header wordmark cross-fades from "firstplacegrowth" to "1stplace" on scroll (footer keeps full name) */
.brand .brand-name > span {
  grid-area: 1 / 1;
  transition: opacity 0.5s var(--ease), transform 0.55s var(--ease), filter 0.5s var(--ease);
}
.brand .brand-full  { opacity: 1; transform: translateY(0);      filter: blur(0); }
.brand .brand-short { opacity: 0; transform: translateY(0.55em); filter: blur(5px); pointer-events: none; }
.site-header.scrolled .brand .brand-full  { opacity: 0; transform: translateY(-0.55em); filter: blur(5px); pointer-events: none; }
.site-header.scrolled .brand .brand-short { opacity: 1; transform: translateY(0);        filter: blur(0); pointer-events: auto; }

.nav-links { display: flex; align-items: center; gap: 0.4rem; list-style: none; }
.nav-links a {
  font-family: var(--font-display); font-size: 0.86rem; font-weight: 600; letter-spacing: 0.01em;
  color: var(--muted); padding: 0.5rem 0.95rem; border-radius: 100px;
  transition: color 0.3s var(--ease), background 0.3s var(--ease);
}
.nav-links a:hover { color: var(--fg); background: color-mix(in srgb, var(--fg) 9%, transparent); }
.nav-links a[aria-current="page"] { color: var(--accent-deep); background: color-mix(in srgb, var(--accent) 15%, transparent); }
.nav-toggle { display: none; background: none; border: 0; font-size: 1.4rem; color: var(--fg); }
.nav-cta { display: none; }  /* in-menu CTA, revealed only in the mobile drawer */

/* services dropdown */
.nav-item.has-dropdown { position: relative; }
.nav-drop-toggle { display: inline-flex; align-items: center; gap: 0.32rem; }
.nav-drop-toggle .caret { font-size: 0.6em; transition: transform 0.3s var(--ease); }
.has-dropdown:hover .nav-drop-toggle .caret,
.has-dropdown:focus-within .nav-drop-toggle .caret { transform: rotate(180deg); }
.nav-dropdown {
  position: absolute; top: calc(100% + 10px); left: 0; min-width: 236px;
  list-style: none; display: grid; gap: 0.1rem; padding: 0.5rem; margin: 0;
  background: var(--paper); border: 1px solid rgba(24,24,31,0.12); border-radius: 14px;
  box-shadow: 0 26px 52px -26px rgba(20,20,25,0.42);
  opacity: 0; visibility: hidden; transform: translateY(8px); pointer-events: none;
  transition: opacity 0.24s var(--ease), transform 0.24s var(--ease), visibility 0.24s;
  z-index: 200;
}
.nav-dropdown::before { content: ""; position: absolute; top: -12px; left: 0; right: 0; height: 12px; }
.has-dropdown:hover .nav-dropdown,
.has-dropdown:focus-within .nav-dropdown { opacity: 1; visibility: visible; transform: none; pointer-events: auto; }
.nav-dropdown a {
  display: block; padding: 0.6rem 0.85rem; border-radius: 9px; background: none;
  font-family: var(--font-display); font-weight: 600; font-size: 0.9rem; letter-spacing: 0;
  color: var(--ink); white-space: nowrap; transition: background 0.22s, color 0.22s;
}
.nav-dropdown a:hover { background: color-mix(in srgb, var(--accent) 14%, transparent); color: var(--accent-deep); }
.nav-dropdown .all { font-size: 0.72rem; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; color: var(--muted); }
.nav-dropdown .sep { height: 1px; background: var(--line); margin: 0.3rem 0.4rem; }

/* ---------- buttons ---------- */
.btn {
  display: inline-flex; align-items: center; gap: 0.6rem;
  font-family: var(--font-display); font-weight: 700; font-size: 0.9rem;
  padding: 0.95rem 1.6rem; border-radius: 7px; border: 1.5px solid transparent;
  transition: transform 0.3s var(--ease), background 0.3s, color 0.3s, border-color 0.3s, box-shadow 0.3s;
  white-space: nowrap; line-height: 1;
}
.btn .arrow { transition: transform 0.35s var(--ease); }
.btn:hover .arrow { transform: translateX(4px); }
.btn-primary { background: var(--accent); color: #ffffff; border-color: var(--accent); }
.btn-primary:hover { transform: translateY(-3px); box-shadow: 0 12px 30px rgba(255,90,44,0.34); }
.btn-ghost { background: transparent; color: var(--fg); border-color: var(--line); }
.btn-ghost:hover { background: var(--fg); color: var(--bg); border-color: var(--fg); transform: translateY(-3px); }
.btn-dark { background: var(--ink); color: var(--paper); border-color: var(--ink); }
.btn-dark:hover { transform: translateY(-3px); box-shadow: 0 14px 34px rgba(0,0,0,0.3); }

/* service detail "learn more" + subpage CTA band */
.svc-more { margin-top: 2.2rem; }
.page-hero .hero-actions { display: flex; gap: 0.9rem; flex-wrap: wrap; margin-top: 2.2rem; }
.svc-cta { display: flex; align-items: center; justify-content: space-between; gap: clamp(1.5rem, 4vw, 3rem); flex-wrap: wrap; }
.svc-cta h2 { font-family: var(--font-display); font-weight: 800; font-size: clamp(1.55rem, 3.6vw, 2.7rem); line-height: 1.04; letter-spacing: -0.03em; max-width: 20ch; }

/* ---------- section heading ---------- */
.shead { display: flex; justify-content: space-between; align-items: flex-end; gap: 2rem; flex-wrap: wrap; margin-bottom: clamp(2.5rem, 5vw, 4rem); }
.shead h2, .h-big {
  font-family: var(--font-display); font-weight: 800;
  font-size: clamp(1.8rem, 4.8vw, 3.6rem); line-height: 1.06; letter-spacing: -0.035em; max-width: 17ch;
}
.shead h2 .accent, .h-big .accent { color: var(--accent); }
.tag {
  display: inline-block; font-family: var(--font-display); font-weight: 700;
  font-size: 0.74rem; letter-spacing: 0.08em; text-transform: uppercase;
  color: var(--accent); border: 1.5px solid var(--accent); border-radius: 100px; padding: 0.4rem 0.9rem;
}

/* ---------- hero ---------- */
.hero { padding-top: clamp(8rem, 15vh, 12rem); padding-bottom: clamp(3rem, 6vw, 6rem); }
.hero-title {
  font-family: var(--font-display); font-weight: 800;
  font-size: clamp(2.1rem, 5.4vw, 4.5rem); line-height: 1.12; letter-spacing: -0.035em;
  max-width: 19ch;
}
.hero-title .accent { color: var(--accent); }

/* rotating word swap (JS-driven, natural width) */
.swap { display: inline-block; }
.swap-word {
  display: inline-block;
  background: var(--grad-warm); -webkit-background-clip: text; background-clip: text;
  -webkit-text-fill-color: transparent; color: transparent;
  /* extend the gradient paint box so ascenders/descenders (p, g, …) stay filled, not clipped */
  padding-block: 0.1em 0.22em;
  margin-block: -0.1em -0.22em;
  transition: opacity 0.34s var(--ease), transform 0.34s var(--ease);
}
.swap-word.out { opacity: 0; transform: translateY(-0.28em); }

.hero-row { display: grid; grid-template-columns: 1fr 1fr; gap: 2rem; align-items: end; margin-top: clamp(2rem, 4vw, 3.2rem); }
.hero-lead { color: var(--muted); font-size: clamp(1.05rem, 1.6vw, 1.3rem); max-width: 42ch; }
.hero-cta { display: flex; gap: 0.9rem; margin-top: 1.8rem; flex-wrap: wrap; }

/* inline trust microcopy (replaces stat bands) */
.trust { margin-top: clamp(2.2rem, 4vw, 3rem); display: flex; flex-wrap: wrap; gap: 0.7rem 1.3rem; align-items: baseline; color: var(--muted); font-size: 0.98rem; }
.trust b { font-family: var(--font-display); font-weight: 800; color: var(--fg); letter-spacing: -0.01em; }
.trust .sep { color: var(--accent); font-weight: 800; }

/* testimonial / quote */
.quote { max-width: 26ch; }
.quote .mark { font-family: var(--font-display); font-weight: 800; font-size: 4rem; line-height: 0.6; color: var(--accent); display: block; }
.quote blockquote { font-family: var(--font-display); font-weight: 700; font-size: clamp(1.6rem, 4vw, 3.1rem); line-height: 1.16; letter-spacing: -0.025em; margin-top: 1rem; max-width: 24ch; }
.quote .who { margin-top: 1.8rem; font-weight: 600; }
.quote .who span { display: block; color: var(--muted); font-weight: 500; font-size: 0.92rem; margin-top: 0.2rem; }

/* case teaser — full-bleed 50/50 split (copy left, image fills the right half) */
.case-panel { padding-block: 0; overflow: hidden; }
.case { display: grid; grid-template-columns: 1fr 1fr; align-items: stretch; min-height: clamp(440px, 50vw, 640px); }
.case-copy {
  display: flex; flex-direction: column; align-items: flex-start; justify-content: center;
  gap: clamp(1.6rem, 3vw, 2.4rem);
  padding-block: clamp(4rem, 9vw, 9rem);
  padding-left: max(var(--pad), calc((100vw - var(--maxw)) / 2 + var(--pad)));
  padding-right: clamp(1.5rem, 4vw, 4rem);
}
.case-h { font-family: var(--font-display); font-weight: 800; font-size: clamp(1.55rem, 3.6vw, 2.9rem); line-height: 1.04; letter-spacing: -0.03em; max-width: 22ch; }
.case-shot { position: relative; }
.case-shot img { display: block; width: 100%; height: 100%; object-fit: cover; }
@media (max-width: 760px) {
  .case { grid-template-columns: 1fr; min-height: 0; }
  .case-copy { padding: clamp(3rem, 9vw, 4.5rem) var(--pad); }
  .case-shot img { aspect-ratio: 16 / 10; }
}

.statband {
  margin-top: clamp(3.5rem, 7vw, 6rem);
  display: grid; grid-template-columns: repeat(4, 1fr);
  border-top: 2px solid var(--fg);
}
.statband .stat { padding: 1.8rem 1.4rem 0 0; border-right: 1px solid var(--line); }
.statband .stat:last-child { border-right: 0; }
.stat .num { font-family: var(--font-display); font-weight: 800; font-size: clamp(2.2rem, 4.6vw, 3.6rem); line-height: 1; letter-spacing: -0.03em; }
.stat .num small { color: var(--accent); font-weight: 800; }
.panel--accent .stat .num small, .panel--dark.on-accent-units .stat .num small { color: var(--ink); }
.stat .lbl { color: var(--muted); font-size: 0.85rem; margin-top: 0.6rem; max-width: 18ch; }

/* ---------- services as editorial rows (dark) ---------- */
.svc-list { border-top: 1px solid var(--line); }
.svc-row {
  display: grid; grid-template-columns: 3.4rem minmax(0, 0.9fr) minmax(0, 1.1fr) 2.5rem;
  gap: clamp(1rem, 3vw, 2.5rem); align-items: center;
  padding: clamp(1.5rem, 3.2vw, 2.8rem) 0; border-bottom: 1px solid var(--line);
  position: relative; transition: padding-left 0.45s var(--ease);
}
.svc-row::before {
  content: ""; position: absolute; left: -2rem; top: 0; bottom: 0; width: 4px;
  background: var(--accent); transform: scaleY(0); transform-origin: top; transition: transform 0.45s var(--ease);
}
.svc-row:hover { padding-left: 1.6rem; }
.svc-row:hover::before { transform: scaleY(1); }
.svc-row .svc-ic { color: var(--accent); display: flex; align-items: center; transition: transform 0.45s var(--ease); }
.svc-row .svc-ic svg { width: 30px; height: 30px; }
.svc-row:hover .svc-ic { transform: scale(1.12); }
.svc-row h3 { font-family: var(--font-display); font-weight: 700; font-size: clamp(1.3rem, 3vw, 2.2rem); letter-spacing: -0.025em; line-height: 1.08; }
.svc-row p { color: var(--muted); font-size: 0.98rem; }
.svc-row .arr { font-size: 1.5rem; color: var(--accent); justify-self: end; transition: transform 0.35s var(--ease); }
.svc-row:hover .arr { transform: translate(4px, -4px); }

/* ---------- statement / approach (accent) ---------- */
.statement-h {
  font-family: var(--font-display); font-weight: 800;
  font-size: clamp(1.75rem, 5.2vw, 3.9rem); line-height: 1.08; letter-spacing: -0.04em; max-width: 20ch;
}
.approach { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(1.5rem, 3vw, 3rem); margin-top: clamp(3rem, 6vw, 5rem); }
.approach .col { border-top: 2px solid var(--fg); padding-top: 1.3rem; }
.approach .col .k { font-family: var(--font-display); font-weight: 800; font-size: 1.1rem; }
.approach .col p { margin-top: 0.7rem; font-size: 0.96rem; color: var(--muted); }

/* ---------- process flow (timeline, no numerals) ---------- */
.flow { display: grid; grid-template-columns: repeat(4, 1fr); gap: clamp(1.4rem, 3vw, 2.4rem); }
.flow .stage { position: relative; border-top: 2px solid var(--line); padding-top: 1.9rem; }
.flow .stage::before { content: ""; position: absolute; top: -8px; left: 0; width: 14px; height: 14px; border-radius: 50%; background: var(--accent); }
.flow .stage:first-child::before { box-shadow: 0 0 0 5px color-mix(in srgb, var(--accent) 24%, transparent); }
.flow .stage .when { font-family: var(--font-display); font-weight: 700; font-size: 0.74rem; letter-spacing: 0.14em; text-transform: uppercase; color: var(--accent); }
.flow .stage h4 { font-family: var(--font-display); font-weight: 700; font-size: clamp(1.45rem, 2.8vw, 2.2rem); letter-spacing: -0.025em; margin-top: 0.5rem; line-height: 1.02; }
.flow .stage p { color: var(--muted); font-size: 0.92rem; margin-top: 0.7rem; }

/* ---------- generic cards (engagements) ---------- */
.cards { display: grid; grid-template-columns: repeat(2, 1fr); gap: 1.2rem; }
.card {
  border: 1px solid var(--line); border-radius: 16px; padding: clamp(1.8rem, 3vw, 2.8rem);
  background: color-mix(in srgb, var(--fg) 4%, transparent);
  transition: transform 0.4s var(--ease), border-color 0.4s;
}
.card:hover { transform: translateY(-4px); border-color: var(--accent); }
.card .idx { font-family: var(--font-display); font-weight: 800; color: var(--accent); font-size: 0.85rem; letter-spacing: 0.08em; text-transform: uppercase; }
.card h3 { font-family: var(--font-display); font-weight: 700; font-size: clamp(1.4rem, 2.6vw, 2rem); margin: 1.2rem 0 0.8rem; letter-spacing: -0.02em; }
.card p { color: var(--muted); }

/* ---------- service detail (services page) ---------- */
.svc-detail { display: grid; grid-template-columns: 1fr 0.95fr; gap: clamp(2rem, 5vw, 5rem); align-items: center; }
.svc-detail.flip .svc-visual { order: -1; }
.svc-detail .didx {
  font-family: var(--font-display); font-weight: 800; font-size: clamp(3rem, 7vw, 6rem);
  line-height: 1; color: transparent; -webkit-text-stroke: 1.6px var(--accent); display: block;
}
.svc-detail h2 { font-family: var(--font-display); font-weight: 800; font-size: clamp(1.6rem, 3.7vw, 2.8rem); letter-spacing: -0.03em; line-height: 1.08; margin: 1rem 0 1.2rem; }
.svc-detail > div > p { color: var(--muted); max-width: 50ch; }
.flist { list-style: none; margin-top: 1.8rem; display: grid; gap: 0; }
.flist li { display: flex; gap: 0.9rem; align-items: center; font-weight: 500; padding: 0.9rem 0; border-top: 1px solid var(--line); }
.flist li:last-child { border-bottom: 1px solid var(--line); }
.flist li::before { content: "→"; color: var(--accent); font-weight: 800; }
.svc-visual {
  aspect-ratio: 4 / 3.6; border-radius: 18px; position: relative; overflow: hidden;
  background: var(--grad-warm); color: var(--on-accent); display: grid; place-items: center;
}
.svc-visual.alt { background: var(--ink); color: var(--paper); }
.svc-visual .glyph { font-family: var(--font-display); font-weight: 800; font-size: clamp(3.5rem, 11vw, 8rem); letter-spacing: -0.04em; opacity: 0.92; }
.svc-art { width: min(78%, 360px); height: auto; position: relative; z-index: 1; }
.svc-visual .badge {
  position: absolute; bottom: 1.3rem; left: 1.3rem; font-family: var(--font-display);
  font-size: 0.72rem; letter-spacing: 0.14em; text-transform: uppercase; font-weight: 700;
  border: 1.5px solid currentColor; border-radius: 100px; padding: 0.45rem 0.9rem;
}
.svc-visual::after {
  content: ""; position: absolute; inset: 0;
  background-image: linear-gradient(currentColor 1px, transparent 1px), linear-gradient(90deg, currentColor 1px, transparent 1px);
  background-size: 40px 40px; opacity: 0.08;
  -webkit-mask-image: radial-gradient(70% 70% at 50% 40%, #000, transparent);
}

/* ---------- bento stats (about) ---------- */
.bento { display: grid; grid-template-columns: repeat(4, 1fr); gap: 1rem; }
.bento .tile {
  border: 1px solid var(--line); border-radius: 20px; padding: clamp(1.5rem, 3vw, 2.4rem);
  display: flex; flex-direction: column; justify-content: space-between; gap: 1.5rem; min-height: 188px;
  transition: transform 0.4s var(--ease), border-color 0.4s;
}
.bento .tile:hover { transform: translateY(-4px); border-color: var(--accent); }
.bento .tile.feat {
  grid-column: span 2; grid-row: span 2; border: 0; color: var(--on-accent);
  background: var(--grad-warm); min-height: 100%;
}
.bento .tile .v { font-family: var(--font-display); font-weight: 800; font-size: clamp(2.4rem, 5vw, 4rem); line-height: 0.9; letter-spacing: -0.04em; }
.bento .tile.feat .v { font-size: clamp(4rem, 11vw, 8.5rem); }
.bento .tile .v small { color: var(--accent); }
.bento .tile.feat .v small { color: var(--on-accent); }
.bento .tile .k { color: var(--muted); font-weight: 600; font-family: var(--font-display); font-size: 0.98rem; }
.bento .tile.feat .k { color: rgba(28,15,7,0.74); font-size: clamp(1rem, 1.6vw, 1.3rem); max-width: 22ch; }

/* ---------- values (about) ---------- */
.values { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.2rem; }
.value { padding: 1.6rem 0 0; border-top: 2px solid var(--accent); }
.value .ic { font-family: var(--font-display); font-weight: 800; font-size: 2rem; color: var(--accent); }
.value h4 { font-family: var(--font-display); font-weight: 700; font-size: 1.4rem; margin: 1rem 0 0.6rem; letter-spacing: -0.02em; }
.value p { color: var(--muted); font-size: 0.95rem; }

/* ---------- editorial split ---------- */
.split { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(2rem, 6vw, 5rem); align-items: start; }
.lead-para { font-family: var(--font-display); font-weight: 600; font-size: clamp(1.3rem, 2.4vw, 2rem); line-height: 1.25; letter-spacing: -0.02em; }
.body-para { color: var(--muted); }
.body-para + .body-para { margin-top: 1.1rem; }

/* ---------- page hero ---------- */
.page-hero { padding-top: clamp(8rem, 15vh, 11rem); padding-bottom: clamp(2.5rem, 5vw, 4rem); }
.page-hero h1 { font-family: var(--font-display); font-weight: 800; font-size: clamp(2.3rem, 7vw, 5.4rem); letter-spacing: -0.045em; line-height: 1.02; }
.page-hero h1 .accent { color: var(--accent); }
.page-hero .sub { color: var(--muted); max-width: 52ch; margin-top: 1.6rem; font-size: clamp(1.02rem, 1.5vw, 1.2rem); }
.crumb { font-family: var(--font-display); font-weight: 600; color: var(--faint); font-size: 0.8rem; letter-spacing: 0.06em; text-transform: uppercase; margin-bottom: 1.6rem; }
.crumb a:hover { color: var(--accent); }

/* quick nav chips */
.chips { display: flex; gap: 0.8rem; flex-wrap: wrap; }

/* ---------- contact ---------- */
.contact-grid { display: grid; grid-template-columns: 1.05fr 0.95fr; gap: clamp(2rem, 6vw, 5rem); }
.field { margin-bottom: 1.3rem; }
.field label { display: block; font-family: var(--font-display); font-weight: 600; font-size: 0.78rem; letter-spacing: 0.08em; text-transform: uppercase; color: var(--muted); margin-bottom: 0.5rem; }
.field input, .field select, .field textarea {
  width: 100%; background: color-mix(in srgb, var(--fg) 5%, transparent);
  border: 1.5px solid var(--line); border-radius: 10px; padding: 0.95rem 1.05rem;
  color: var(--fg); font-family: inherit; font-size: 1rem; transition: border-color 0.3s, background 0.3s;
}
.field input::placeholder, .field textarea::placeholder { color: var(--faint); }
.field input:focus, .field select:focus, .field textarea:focus { outline: none; border-color: var(--accent); }
.field textarea { resize: vertical; min-height: 130px; }
.contact-info-item { padding: 1.4rem 0; border-bottom: 1px solid var(--line); }
.contact-info-item:first-child { border-top: 1px solid var(--line); }
.contact-info-item .k { font-family: var(--font-display); font-weight: 700; font-size: 0.74rem; letter-spacing: 0.12em; text-transform: uppercase; color: var(--accent); }
.contact-info-item .v { font-family: var(--font-display); font-weight: 700; font-size: clamp(1.3rem, 2.4vw, 1.9rem); margin-top: 0.4rem; letter-spacing: -0.02em; }
.contact-info-item a:hover { color: var(--accent); }
.form-note { color: var(--faint); font-size: 0.82rem; margin-top: 0.6rem; }
/* full-bleed location map band */
.map-band { display: block; width: 100%; line-height: 0; background: color-mix(in srgb, var(--ink) 6%, transparent); }
.map-band iframe { display: block; width: 100%; height: clamp(360px, 42vw, 560px); border: 0; }

/* ---------- faq ---------- */
.faq-item { border-top: 1px solid var(--line); padding: 1.5rem 0; }
.faq-item:last-child { border-bottom: 1px solid var(--line); }
.faq-item summary { font-family: var(--font-display); font-weight: 700; font-size: clamp(1rem, 1.5vw, 1.2rem); letter-spacing: -0.02em; cursor: pointer; list-style: none; display: flex; justify-content: space-between; gap: 1rem; }
.faq-item summary::-webkit-details-marker { display: none; }
.faq-item summary::after { content: "+"; color: var(--accent); font-size: 1.6rem; line-height: 1; transition: transform 0.3s; }
.faq-item[open] summary::after { transform: rotate(45deg); }
.faq-item p { color: var(--muted); margin-top: 1rem; max-width: 70ch; }

/* ---------- footer ---------- */
.site-footer { background: var(--ink); color: var(--paper); --fg: #f1f0ec; --muted: rgba(241,240,236,0.58); --faint: rgba(241,240,236,0.45); --line: rgba(241,240,236,0.14); padding-block: clamp(3.5rem, 6vw, 5.5rem) 2.5rem; position: relative; z-index: 1; }
.footer-brand p { color: var(--muted); max-width: 34ch; margin-top: 1rem; }
.footer-contact { font-style: normal; color: var(--muted); line-height: 1.75; font-size: 0.95rem; }
.footer-contact a:hover { color: var(--accent); }
.footer-col h5 { font-family: var(--font-display); font-weight: 700; font-size: 0.74rem; letter-spacing: 0.14em; text-transform: uppercase; color: var(--faint); margin-bottom: 1.1rem; }
.footer-col ul { list-style: none; display: grid; gap: 0.7rem; }
.footer-col a { color: var(--muted); font-size: 0.95rem; transition: color 0.3s; }
.footer-col a:hover { color: var(--accent); }
.footer-bottom { display: flex; justify-content: space-between; align-items: center; gap: 1rem; flex-wrap: wrap; padding-top: 2rem; color: var(--faint); font-size: 0.84rem; }

/* home footer — two zones: brand + reach left, link columns right */
.footer-cols {
  display: grid; grid-template-columns: minmax(0, 1fr) auto;
  gap: clamp(2.5rem, 5vw, 5rem); align-items: start;
  padding-block: 3rem; border-bottom: 1px solid var(--line);
}
.footer-cols .footer-brand { max-width: 34rem; }
.footer-reach { margin-top: 1.5rem; display: grid; gap: 0.5rem; }
.footer-reach a { font-family: var(--font-display); font-weight: 600; font-size: 1.05rem; color: var(--fg); transition: color 0.3s; }
.footer-reach a:hover { color: var(--accent); }
.footer-nav { display: grid; grid-template-columns: repeat(3, auto); gap: clamp(2rem, 4vw, 4.5rem); }
@media (max-width: 760px) {
  .site-footer { padding-block: 2.5rem 1.5rem; }
  .footer-cols { grid-template-columns: 1fr; gap: 2rem; padding-block: 0 2.25rem; }
  .footer-nav { grid-template-columns: 1fr 1fr; gap: 1.6rem 2rem; }
  .footer-bottom { padding-top: 1.4rem; flex-direction: column; align-items: flex-start; gap: 0.4rem; }
}
@media (max-width: 460px) { .footer-nav { grid-template-columns: 1fr; } }

/* ---------- reveal ---------- */
.reveal { opacity: 0; transform: translateY(28px); transition: opacity 0.85s var(--ease), transform 0.85s var(--ease); }
.reveal.in { opacity: 1; transform: none; }
.reveal[data-delay="1"] { transition-delay: 0.08s; }
.reveal[data-delay="2"] { transition-delay: 0.16s; }
.reveal[data-delay="3"] { transition-delay: 0.24s; }
.reveal[data-delay="4"] { transition-delay: 0.32s; }

/* ---------- responsive ---------- */
@media (max-width: 900px) {
  .nav-links, .nav .btn { display: none; }
  .nav-toggle { display: block; }
  .mobile-open .nav-links {
    display: flex; position: absolute; top: 78px; left: 0; right: 0;
    flex-direction: column; align-items: stretch; gap: 1.15rem; padding: 1.75rem var(--pad) 2rem;
    background: var(--paper); border-bottom: 1px solid rgba(24,24,31,0.12);
    box-shadow: 0 24px 40px -28px rgba(20,20,25,0.45);
  }
  .mobile-open .nav-links > li > a { display: block; }
  .mobile-open .nav-links a { color: var(--ink); }
  .mobile-open .nav-links .nav-cta { display: block; margin-top: 0.8rem; }
  .mobile-open .nav-links .nav-cta .btn { width: 100%; justify-content: center; color: #fff; padding-block: 1.05rem; }
  .hero-row, .split, .contact-grid { grid-template-columns: 1fr; }
  .statband { grid-template-columns: 1fr 1fr; }
  .statband .stat:nth-child(2) { border-right: 0; }
  .approach, .flow, .values, .cards { grid-template-columns: 1fr 1fr; }
  .bento { grid-template-columns: 1fr 1fr; }
  .bento .tile.feat { grid-column: span 2; grid-row: span 1; min-height: 220px; }
  .svc-detail, .svc-detail.flip { grid-template-columns: 1fr; }
  .svc-detail.flip .svc-visual { order: 0; }
  .svc-row { grid-template-columns: 2.5rem 1fr; }
  .svc-row p { grid-column: 2 / 3; }
  .svc-row .arr { display: none; }
}
@media (max-width: 560px) {
  .approach, .flow, .values, .cards, .statband, .bento { grid-template-columns: 1fr; }
  .bento .tile.feat { grid-column: span 1; }
  .statband .stat { border-right: 0; border-bottom: 1px solid var(--line); padding-bottom: 1.4rem; }
  /* full-width, easy-to-tap CTAs on phones */
  .hero-row > .reveal[data-delay="2"] { justify-self: stretch !important; }
  .hero-cta { width: 100%; }
  .hero-cta .btn, .hero-actions .btn, .svc-cta .btn { width: 100%; justify-content: center; }
  .svc-cta { gap: 1.4rem; }
}

@media (max-width: 900px) {
  /* dropdown becomes an inline expandable sublist inside the mobile menu */
  .nav-dropdown {
    position: static; opacity: 1; visibility: visible; transform: none; pointer-events: auto;
    box-shadow: none; border: 0; background: transparent; min-width: 0;
    padding: 0.4rem 0 0.2rem; margin-top: 0.4rem; margin-left: 0.2rem;
    border-left: 2px solid var(--line); border-radius: 0; gap: 0.1rem;
  }
  .nav-dropdown::before { display: none; }
  .nav-dropdown a { color: var(--ink); padding: 0.55rem 0.9rem; font-size: 0.95rem; }
  .nav-drop-toggle .caret { display: none; }
}

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation-duration: 0.001ms !important; transition-duration: 0.001ms !important; }
  .reveal { opacity: 1; transform: none; }
  .swap-word { transition: none; }
}

/* =========================================================
   HERO — darkened background photo (homepage)
   ========================================================= */
.hero {
  position: relative;
  isolation: isolate;
  min-height: 100vh;
  min-height: 100svh;
  display: flex;
  flex-direction: column;
  justify-content: center;
  background-image:
    linear-gradient(180deg, rgba(12,12,16,0.58) 0%, rgba(12,12,16,0.66) 55%, rgba(12,12,16,0.85) 100%),
    url("/assets/case-analytics.jpg");
  background-size: cover;
  background-position: center 30%;
  background-repeat: no-repeat;
}
/* light text + controls so they stay readable over the photo */
.hero .hero-title { color: var(--paper); }
.hero .hero-lead  { color: rgba(255, 255, 255, 0.84); }
.hero .trust      { color: rgba(255, 255, 255, 0.78); }
.hero .trust b    { color: #fff; }
.hero .btn-ghost  { color: #fff; border-color: rgba(255, 255, 255, 0.55); }
.hero .btn-ghost:hover { background: #fff; color: var(--ink); border-color: #fff; }

/* navbar over the dark hero — light before scroll, homepage only */
body.home .site-header:not(.scrolled) .brand { color: var(--paper); }
body.home .site-header:not(.scrolled) .nav-toggle { color: var(--paper); }
@media (min-width: 901px) {
  body.home .site-header:not(.scrolled) .nav-links > li > a { color: rgba(255, 255, 255, 0.85); }
  body.home .site-header:not(.scrolled) .nav-links > li > a:hover {
    color: #fff; background: rgba(255, 255, 255, 0.14);
  }
}

/* contact form — honeypot (hidden) + status message */
.hp-field { position: absolute; left: -9999px; width: 1px; height: 1px; opacity: 0; pointer-events: none; }
.form-status { margin-top: 1rem; font-size: 0.97rem; font-weight: 600; line-height: 1.4; }
.form-status.ok  { color: #1a7f4b; }
.form-status.err { color: #d23b2f; }